I am too busy to get involved in any of this Social Media malarkey and anyway my kids spend all their time stalking each other on Facebook, it is such a waste of time, time that I haven't got.
STOP! Look up from what you are currently engrossed in and clear your mind - bliss eh!
Who's running this business anyway? Well that's true you are driving it and have brought it to where it is today but yesterday's certainties are just that...yesterday's. The times, they are a changing... fast!
In the old days sales and marketing was outbound. You send stuff out to people, cold call, visit exhibitions and conferences, exhibit at some or speak at others. Latterly you even had a website, in many cases these were simply online brochures. For some, especially those with products to sell, search engine optimisation and pay-per-click have become a required form of lead-generation, while blogging and social media techniques have not yet reached mainstream status...WRONG!
Today you have to have an inbound strategy too. Why's that I hear you ask? Well it is simple, people in buying positions today are increasingly using the Internet and related media to learn about the products and services that best meet their needs and it's no longer down to a Google search. Companies that wish to move forward need to get found in other ways too. I can sum this up in three words:
Blog, Tweet, Connect
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