App started the App Store thing with the iPhone, no one else had anything like it really. Last week Apple reported that the App Store had hosted it 10 billionth download, which by anybody's reckoning is impressive.
Earlier in January Apple introduced an OSX App Store built right in to the operating system. Developers have taken to it well and a little know English developer, Pixelmator have already generated $1m in revenue since the App Store launch. For developers from small to large this is a brilliant development but for resellers this is a disaster and I see the market for 'boxed' software already withering on the vine.
From a user point of view this couldn't be more convenient. However if you design or produce packaging for software or are a big supplier of software CDs and DVDs, your time is nearly up.
Does anyone disagree?
Sunday, 30 January 2011
Friday, 28 January 2011
You're too busy...well lucky you!
I am too busy to get involved in any of this Social Media malarkey and anyway my kids spend all their time stalking each other on Facebook, it is such a waste of time, time that I haven't got.
STOP! Look up from what you are currently engrossed in and clear your mind - bliss eh!
Who's running this business anyway? Well that's true you are driving it and have brought it to where it is today but yesterday's certainties are just that...yesterday's. The times, they are a changing... fast!
In the old days sales and marketing was outbound. You send stuff out to people, cold call, visit exhibitions and conferences, exhibit at some or speak at others. Latterly you even had a website, in many cases these were simply online brochures. For some, especially those with products to sell, search engine optimisation and pay-per-click have become a required form of lead-generation, while blogging and social media techniques have not yet reached mainstream status...WRONG!
Today you have to have an inbound strategy too. Why's that I hear you ask? Well it is simple, people in buying positions today are increasingly using the Internet and related media to learn about the products and services that best meet their needs and it's no longer down to a Google search. Companies that wish to move forward need to get found in other ways too. I can sum this up in three words:
Blog, Tweet, Connect
STOP! Look up from what you are currently engrossed in and clear your mind - bliss eh!
Who's running this business anyway? Well that's true you are driving it and have brought it to where it is today but yesterday's certainties are just that...yesterday's. The times, they are a changing... fast!
In the old days sales and marketing was outbound. You send stuff out to people, cold call, visit exhibitions and conferences, exhibit at some or speak at others. Latterly you even had a website, in many cases these were simply online brochures. For some, especially those with products to sell, search engine optimisation and pay-per-click have become a required form of lead-generation, while blogging and social media techniques have not yet reached mainstream status...WRONG!
Today you have to have an inbound strategy too. Why's that I hear you ask? Well it is simple, people in buying positions today are increasingly using the Internet and related media to learn about the products and services that best meet their needs and it's no longer down to a Google search. Companies that wish to move forward need to get found in other ways too. I can sum this up in three words:
Blog, Tweet, Connect
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