Twitter, Facebook, blogging are all part of the Web 2.0 scene and with the 'Y' generation joining the workforce in numbers, it is worth recognising that in this 24/7 world people can be connected almost all of the time.
Unfortunately there are a lot of businesses jumping on the band wagon, so of course they have Twitter and Facebook accounts and tweet and post regularly. The problem is that most of these communications are corporate in style and that to my mind turns people off and debases the power of the medium. It's all about the appropriate language and communication skills.
My advice, is to lighten up and throw away the formal straight jacket. If your company does want to get involved and has something interesting to say rather than just something to promote take the conversational approach drop the jargon and imagine you are talking to your interested neighbour rather than somebody already in the know.
Pip pip!
